Strategic levy investment into marketing
Hort Innovation's Market & Demand Creation function delivers innovative and impactful marketing campaigns on behalf of 24 horticulture industries to drive demand for Australian fresh produce, both domestically and internationally.
The role of marketing is to drive demand. For each industry, an Annual Investment Plan is developed in collaboration with industry representatives which uses an evidence-based approach to deciding the optimum mix of activities for the spend available to achieve the individual industry's goals.
You can explore just some of our latest marketing news and updates below. Detailed updates on individual industry marketing programs are available in the 'Your investments' section of our grower fund pages.