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Hort Innovation Our work Trade and export

Trade and export

Growing our global market

Hort Innovation’s Trade Unit works with industry to help develop export opportunities and gain and maintain markets overseas, increasing opportunities and demand for Australian produce.

Hort Innovation’s constitution outlines our priorities and responsibilities when it comes to trade.

The Trade Unit is responsible for establishing an objective market access and market maintenance prioritisation mechanism and designing a new cross-horticulture Trade Strategy, incorporating all aspects of these priorities.

The Trade Unit is focused on strategy, policy, government liaison; market access and market improvement; disinfestation R&D; and market development. The team draws on data and analytics resources and works closely with the Hort Frontiers International Markets Fund.

The industry is linked to the Trade Unit through regular industry round-table events and two dedicated advisory panels that are made up of industry and government representatives: International Market Access Assessment Panel (IMAAP) and the International Trade Advisory Panel (ITAP).

These panels are Hort Innovation advisory mechanisms tasked with providing advice to Hort Innovation for its consideration, with relevant information provided to industry in the course of standard business practice. The Trade Unit communicates the decisions of market access and improvement applications to the Assessments Panel to applicants, including the rationale behind decisions taken.

New market access and improved market access

Market access for horticulture products to international markets is gained through negotiation between the Australian Government and the Governments of our trading partners. Hort Innovation’s role in these negotiations is via the administration of an independent panel that acts on behalf of the horticultural sector to provide transparent, unbiased and consistent market access advice to the Australian Government; the International Market Access Assessment Panel.

More information about the process and panel can be found here.

Stakeholder engagement

Hort Innovation’s International Trade team hosts a variety of forums to engage with stakeholders about the progress of our initiatives in this space. 

Government forum

These sessions aim to provide high-level project information to our government partners at the federal, state, and local levels. 


Industry forum

Open to anyone from industry, these sessions aim to provide an update on current international trade projects and encourage an open forum for questions and feedback. 


Peak Industry Body forum

Open to key contacts from Peak Industry Bodies (PIBs), these sessions aim to:

  1. Provide an opportunity to share about the work/support PIBs are providing to industry in international trade 
  2. Connect and learn from each other 
  3. Discuss challenges they are facing in supporting the horticultural export industry  
  4. Provide an update on current international trade projects and initiatives  


If you’d like access to any of the presentations from the above sessions, please contact our International Trade Team directly by emailing

Grown In Good Nature

Austrade has launched Australia’s Nation Brand as an umbrella brand for Australian businesses, industries and government agencies to seek new opportunities internationally. Their branding materials are designed for use alongside existing brands so that there is a unified approach for Australian businesses, but also allowing for industries to tailor their own presence.

With the launch of Australia’s Nation Brand, Hort Innovation has decided to create a horticulture sub-brand to replace Taste Australia on all international trade marketing programs.

The Grown In Good Nature brand brings to life how Australia’s ‘good nature’ – in both geography and character of our farmers – empowers us to grow the greatest, freshest produce in the world.

Visit the Grown In Good Nature brand page where you can access brand guidelines and artwork assets.