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Completed project Final Research Report

Australian Horticulture Statistics Handbook (MT21006)

The Australian Horticultural Statistics Handbook was established in 2015 to provide a comprehensive and reliable source of statistical data for the Australian horticulture industry. It was developed in response to the industry’s need for more detailed, timely, and accessible insights into production, trade, and market trends.

9 April 2022

Completed project Final Research Report

Avocado claims testing - domestic research 2024/25 (AV24001)

This project is identifying the most compelling health claims that can drive avocado purchases among Australian consumers, especially light buyers.

10 December 2024

Completed project

Mushroom supply chain and consumer analytics (MU23003)

This project provided analytics on the Australian mushroom supply chain, the volumes and value of product as it travels through distribution channels and the influences on household buying behaviour.

9 May 2025

Completed project Final Research Report

Mango foodservice research and strategy FY24 (MG23002)

This project delivered a five-year strategy to expand the mango category within the foodservice sector and increase overall mango sales.

8 October 2024

Completed project

Stone fruit usage and attitude study (SF23002)

This project delivered a detailed, grower-focused understanding of how Australian consumers buy and eat stone fruit, and where there are opportunities to grow demand.

23 July 2025

Article

How did consumers behave in 2023?

How did consumers behave in 2023?Through the Harvest to Home platform, Hort Innovation invests in regular consumer behaviour data and insight reporting for a range of horticulture industries (www.harvesttohome.net.au). The information assists

18 March 2024

Article

Using data to deliver effective marketing campaigns

Using data to deliver effective marketing campaignsHow do you know that a marketing campaign will resonate with consumers? Hort Innovation’s Head of Consumer Marketing, Felecia White, gives us insight into how Hort Innovation leverages data to

18 March 2024

Article

New research reveals a bunch of things have changed since parents were at school

New research reveals a bunch of things have changed since parents were at schoolNew research by Australian Bananas has found that Aussie parents feel the biggest changes in education across the decades is not just the integration of technology (76

18 March 2024

Completed project

Comms evaluation deep dive modules 23/24 (MT23202)

This investment examined the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories.

3 February 2026

Article

Revealing consumer insights to shape export strategies

Revealing consumer insights to shape export strategiesA comprehensive study into international consumer demand for Australian horticulture in 13 key markets has delivered revealing insights that will help inform export strategies and activities for

29 August 2023