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Marketing

Highlights from the 2024/25 Mango marketing campaign

In 2024/25, Hort Innovation invested levy funds into targeted marketing campaigns designed to increase consumer awareness, boost fresh produce consumption, and strengthen connections between growers and their customers. 

22 October 2025

Ongoing project

Multi-Industry MRL Data Access and Maintenance Investment (MT25002)

This project will deliver a centralised, cross-industry Maximum Residue Limit (MRL) app to support export compliance across 17 major horticultural commodities, including avocados, cherries, berries, mangoes, melons, apples, pears, and stone fruit.

10 October 2025

Completed project Final Research Report

Consumer usage and attitude tracking 2023/24 (MT23201)

The Hort IQ Usage and Perceptions Tracker is a continuous monitor of Australian consumer attitudes and behaviours relating to fresh produce. It aims to provide Hort Innovation and its associated stakeholders with a view on important consumer metrics, which can inform strategic decisions.

4 July 2025

Ongoing project

Consumer usage and attitude tracking 25/26 (MT24201)

This project is delivering a comprehensive consumer tracking program across the Australian horticulture sector.

18 June 2025

Ongoing project

Regulatory support and response co-ordination (pesticides) (MT24008)

The regulatory support and response coordination project aims to provide Australian horticultural industries support to navigate complex domestic and international pesticide regulations.

6 May 2025

Completed project Final Research Report

Australian Horticulture Statistics Handbook (MT21006)

The Australian Horticultural Statistics Handbook was established in 2015 to provide a comprehensive and reliable source of statistical data for the Australian horticulture industry. It was developed in response to the industry’s need for more detailed, timely, and accessible insights into production, trade, and market trends.

9 April 2022

Ongoing project

Improving biosecurity preparedness in the Australian mango industry (MT24011)

This project is improving the biosecurity preparedness of the Australian mango industry by boosting the industry’s biosecurity capabilities and ensuring that businesses are better equipped to handle exotic pest incursions

15 January 2025

Marketing

Mango marketing snapshot 2023/24

Hort Innovation was responsible for investing the mango marketing levy into a range of activities to drive awareness and consideration in 2023/24.

2 October 2024

Completed project Final Research Report

Mango foodservice research and strategy FY24 (MG23002)

This project delivered a five-year strategy to expand the mango category within the foodservice sector and increase overall mango sales.

8 October 2024