Mango foodservice research and strategy FY24 (MG23002)

What is it all about?

This project will deliver a five-year strategy to expand the mango category within the foodservice sector, ultimately increasing overall mango sales.

Through the project, extensive research will be conducted to examine the current use of mangoes in foodservice and identify growth opportunities. This will involve detailed discussions with key stakeholders and leveraging existing industry insights to devise effective strategies for market expansion.

The strategy focuses on several key outcomes:

• Enhancing participation and improving the capabilities of mango industry stakeholders within the foodservice sector.
• Achieving a significant increase in mango sales volumes, specifically through the domestic foodservice channels.
• Alleviating pressure on non-foodservice channels, which is expected to enhance wholesale returns across the mango industry.

This research is designed to boost mango usage and visibility in restaurants and other foodservice venues and strengthen the industry's economic foundation by diversifying and stabilising market channels.