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Ongoing project

Comms evaluation deep dive modules 23/24 (MT23202)

Key research provider: Fiftyfive5

What is it all about?

This investment examines the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories.

The insights gained from this program will help industry answer questions such as:

  • How salient are the Hort Innovation campaigns in market?
  • What is the impact of campaign activity on consumer usage, attitudes and future purchase intent?
  • How effective are the campaigns at driving message comprehension and enjoyment?

The modules will give Hort Innovation and industry a clear view on how the campaigns have performed in driving salience, specific messages, and purchase intent.


This multi-industry project is a strategic levy investment in the Hort Innovation Apple & Pear, Avocado, Banana, Mango and Mushroom Funds