Marketing update
Australian Bananas: Banana Gym Pass
Driving sales by owning natural everyday energy
Completed project
Comms evaluation deep dive modules 23/24 (MT23202)
Publication date: February 21, 2024
Delivery Partner: Fiftyfive5
Completed project
Comms evaluation deep dive modules 23/24 (MT23202)
Publication date: February 21, 2024
Delivery Partner: Fiftyfive5
This investment examined the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories. The research provided a clear view on how the campaigns have performed in driving salience, specific messages, and purchase intent.
Hort Innovation and the relevant industry Strategic Investment Advisory Panels use these insights to inform future marketing investments.
This multi-industry project was a strategic levy investment in the Hort Innovation Apple and Pear, Avocado, Banana, Mango and Mushroom Funds
© 2026 Horticulture Innovation Australia Limited.
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