R&D projects
Discover avocado levy investments into Avocado Fund R&D initiatives
The avocado levy has been invested into following Hort Innovation Avocado Fund R&D initiatives, together with Australian Government contributions.
Discover the projects that you want to see by refining the list by ongoing, completed, and historical R&D projects as well as projects by R&D portfolio type. You can also filter the projects by areas of extension and communications, international trade, and data and insights.
1-10 of 24 results
Avocado Packaging Research (AV24012)
This project is exploring how packaging innovations – specifically allowing consumers to pick and pack their own avocados at the point of sale- impact shopper appeal and influence purchase behaviour. It aims to understand whether this approach can improve the consumer experience and drive increased avocado sales.
14 April 2025
Australian Horticulture Statistics Handbook (MT21006)
The Australian Horticultural Statistics Handbook was established in 2015 to provide a comprehensive and reliable source of statistical data for the Australian horticulture industry. It was developed in response to the industry’s need for more detailed, timely, and accessible insights into production, trade, and market trends.
9 April 2022
Avocado claims testing - domestic research 2024/25 (AV24001)
This project is identifying the most compelling health claims that can drive avocado purchases among Australian consumers, especially light buyers.
10 December 2024
Consumer usage and attitude tracking 2023/24 (MT23201)
This investment provides a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.
21 February 2024
Comms evaluation deep dive modules 23/24 (MT23202)
This investment examines the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories.
21 February 2024
Avocado foodservice research and strategy (AV22005)
This project developed a five-year strategy to provide the avocado industry with the insights and direction needed to grow the category’s volume in the domestic food service channel.
28 August 2023
Consumer usage and attitude tracking 2022/23 (MT21202)
This investment provided a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.
9 January 2024
Australian horticulture international demand creation (ST21007)
This investment delivered insights into what the international consumer wants across 13 priority markets for the Australian horticulture sector.
17 July 2023
Foodservice foundational market insights (MT21011)
This investment has equipped the avocado, melon, mushroom, onion, papaya, sweetpotato and vegetable industries with market insights into the foodservice sector.
5 August 2022
Consumer behavioural and retail data for fresh produce (MT17015) (MT17015c)
This multi-industry investment provided regular consumer behaviour data and insight reporting about the avocado industry through the Harvest to Home platform.
16 March 2022