What was it all about?

This project developed a five-year strategy to provide the avocado industry with the insights and direction needed to grow the category’s volume in the domestic foodservice channel. The strategy includes industry targets for avocado category volume growth in the food service channel and identified opportunities for the industry to act upon.

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The five-year strategy has been translated into simplified fact sheets to ensure that stakeholders at all levels of the supply chain and different states of commercial sophistication are able to understand and act upon the identified opportunities.

Register here and we will send you a link to access the following resources: 

• Avocado foodservice strategy fact sheet
• Avocado foodservice channels fact sheet
• A webinar recording that was run at the conclusion of the project to introduce the avocado industry to the Strategy with a Q&A session
• Final report of the strategy project (AV22005).