R&D projects

China market study tour (AV23012)

This project supports the avocado industry’s long-term goal of achieving technical market access for Australian avocados to China through a study tour to gather critical information and develop relationships with key stakeholders.

10 April 2024

• Ongoing project
• Avocado Fund
• International trade and markets

International eLearning retail program (MT22501)

This project delivered an engaging and informative online course that educates retail employees from key export countries about Australian produce.

4 March 2024

• Avocado Fund
• Citrus Fund
• Table Grape Fund
• Completed project
• Training and education
• International trade and markets

Consumer usage and attitude tracking 2023/24 (MT23201)

This investment provides a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.

21 February 2024

Comms evaluation deep dive modules 23/24 (MT23202)

This investment examines the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories.

21 February 2024

• Ongoing project
• Apple and Pear Fund
• Avocado Fund
• Banana Fund
• Mango Fund
• Mushroom Fund
• Consumer and market research
• Marketing

Avocados Asia Fruit Logistica 2023 (AV23002)

This project delivered the Australian Avocados presence at Asia Fruit Logistica 2023.

23 January 2024

• Avocado Fund
• Completed project
• International trade and markets

International avocado Gulfood Tradeshow FY23 (AV22013)

This project delivered the Australian Avocados presence at Gulfood 2023.

23 January 2024

• Avocado Fund
• Completed project
• International trade and markets

Avocado retail education 2024 (AV23007)

This project is addressing the barriers to consumers purchasing Australian avocados, notably poor quality (ripeness at time of purchase, goes off too quickly, poor quality, bruises early) and the knowledge among retail staff about varietal attributes, correct handling, storage, ripening and display of avocados in-store.

23 January 2024

• Ongoing project
• Avocado Fund
• Retail

Avocado co-design workshop facilitation (AV23009)

This short project delivered a series of stakeholder workshops to shape the avocado industry’s market access and trade development program for the next five years.

19 March 2024

• Final research report
• Avocado Fund
• International trade and markets

Avocado industry development and extension project (AV23010)

This investment enhances the Australian avocado industry's profitability, preparedness and competitiveness through an extension program that promotes best management practices.

9 January 2024

• Ongoing project
• Avocado Fund
• Industry development and communication

Inter-seasonal irregular bearing (AV23000)

This research is developing a practical method for the avocado industry to mitigate summer fruit abscission and reduce irregular bearing.

13 December 2023

• Ongoing project
• Avocado Fund
• On-farm and crop management