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Ongoing project

Avocado industry communications program (AV21004)

Delivery Partner: Avocados Australia

What is it all about?

This investment ensures the Australian avocado industry remains up-to-date with the latest R&D, marketing, emerging information, trends and issues both in Australia and overseas. By providing a consistent flow of relevant information, it keeps growers and other industry stakeholders in a position to make informed business decisions and best-practices changes.

A number of communication channels are produced and maintained by this project, including but not limited to:

  • The industry’s quarterly Talking Avocados magazine, which is distributed in hard copy and uploaded to the Avocados Australia website, with editions available here
  • Fortnightly e-newsletter Guacamole, with editions available here
  • The Avocados Australia website, including maintenance of the industry’s Best Practice Resource (BPR), the online portal that includes training programs and other industry management content
  • Industry social media channels
  • Video content highlighting levy-funded R&D and how it’s being used on farm
  • Media releases and other industry articles.
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    Details

    This project is a strategic levy investment in the Hort Innovation Avocado Fund

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