R&D projects

Consumer usage and attitude tracking 2023/24 (MT23201)

This investment provides a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.

21 February 2024

Comms evaluation deep dive modules 23/24 (MT23202)

This investment examines the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories.

21 February 2024

• Ongoing project
• Apple and Pear Fund
• Avocado Fund
• Banana Fund
• Mango Fund
• Mushroom Fund
• Consumer and market research
• Marketing

Horticulture trade data (MT22005)

This investment provides Hort Innovation with a subscription to the Global Trade Atlas Database.

3 April 2023

• Ongoing project
• Potato – Processing Fund
• Potato – Fresh Fund
• Almond Fund
• Apple and Pear Fund
• Avocado Fund
• Cherry Fund
• Dried Grape Fund
• Macadamia Fund
• Mango Fund
• Melon Fund
• Onion Fund
• Strawberry Fund
• Summerfruit Fund
• Sweetpotato Fund
• Table Grape Fund
• Vegetable Fund
• International trade and markets
• Industry data and insights

Nuffield scholarships (MT22003)

This project supports a 2024 Nuffield Australia scholarship for the apple and pear, avocado, onion and rubus industries.

21 February 2023

• Ongoing project
• Apple and Pear Fund
• Avocado Fund
• Onion Fund
• Raspberry and Blackberry Fund
• Study tours

Marketing campaign evaluation modules FY22/23 (MT22200)

This project examined the impact of Hort Innovation’s Apple and Pear, Avocado, Banna, Mango, Mushroom and Sweetpotato levy-funded marketing campaigns.

4 December 2023

• Apple and Pear Fund
• Avocado Fund
• Banana Fund
• Mango Fund
• Mushroom Fund
• Sweetpotato Fund
• Completed project
• Market research

Consumer usage and attitude tracking 2022/23 (MT21202)

This investment provided a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.

9 January 2024

• Papaya Fund
• Almond Fund
• Apple and Pear Fund
• Avocado Fund
• Banana Fund
• Cherry Fund
• Chestnut Fund
• Citrus Fund
• Custard Apple Fund
• Dried Grape Fund
• Dried Tree Fruit Fund
• Lychee Fund
• Macadamia Fund
• Mango Fund
• Melon Fund
• Mushroom Fund
• Olive Fund
• Onion Fund
• Passionfruit Fund
• Persimmon Fund
• Pineapple Fund
• Raspberry and Blackberry Fund
• Strawberry Fund
• Summerfruit Fund
• Sweetpotato Fund
• Table Grape Fund
• Vegetable Fund
• Completed project
• Consumer and market research

Australian horticulture international demand creation (ST21007)

This investment delivered insights into what the international consumer wants across 13 priority markets for the Australian horticulture sector.

17 July 2023

• Final research report
• Potato – Fresh Fund
• Almond Fund
• Apple and Pear Fund
• Avocado Fund
• Cherry Fund
• Citrus Fund
• Lychee Fund
• Macadamia Fund
• Mango Fund
• Melon Fund
• Olive Fund
• Onion Fund
• Raspberry and Blackberry Fund
• Strawberry Fund
• Summerfruit Fund
• Sweetpotato Fund
• Table Grape Fund
• Vegetable Fund
• Completed project
• Blueberry Fund
• International trade and markets
• Consumer and market research
• Outcome 1: Demand creation
• Outcome 2: Demand creation
• Outcome 2: Market optimisation
• Outcome 3: Demand creation
• Outcome 4: Demand creation

Australian Horticulture Statistics Handbook 2021-22 to 2023-24 (MT21006)

This whole-of-horticulture investment is responsible for producing Hort Innovation’s annual Australian Horticulture Statistics Handbook

11 May 2022

• Ongoing project

Horticulture Impact Assessment Program 2020/21 to 2022/23 (MT21015)

This project is evaluating the impact of Hort Innovation's R&D investments.

29 April 2022

• Ongoing project
• Potato – Processing Fund
• Potato – Fresh Fund
• Papaya Fund
• Almond Fund
• Apple and Pear Fund
• Avocado Fund
• Banana Fund
• Cherry Fund
• Chestnut Fund
• Citrus Fund
• Custard Apple Fund
• Dried Grape Fund
• Dried Tree Fruit Fund
• Lychee Fund
• Macadamia Fund
• Mango Fund
• Melon Fund
• Mushroom Fund
• Nursery Fund
• Olive Fund
• Onion Fund
• Passionfruit Fund
• Persimmon Fund
• Pineapple Fund
• Prune Fund
• Raspberry and Blackberry Fund
• Strawberry Fund
• Summerfruit Fund
• Sweetpotato Fund
• Table Grape Fund
• Turf Fund
• Vegetable Fund

Economic contribution of Australian horticulture (MT21010)

This investment used a suite of economic models to measure and understand how the horticulture industry contributes to the Australian economy.

18 July 2023

• Final research report
• Completed project
• Outcome 3: Business insights
• Outcome 4: Business insights