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Completed project

International Cherries Tradeshow FHC – FY25 (CY24003)

Australian cherries were promoted in the Chinese market through participation in the Food & Hotel China (FHC) Tradeshow in Shanghai, which took place from November 12 to November 14, 2024.

10 December 2024

Article

India bowled over by Australian avocados

India bowled over by Australian avocadosThis article was developed in collaboration with Avocados Australia Did you know that if just one per cent of the Indian population purchased an Australian avocado each year, there would be demand for 15

29 May 2024

Completed project Final Research Report

International cherries trade events (CY23002)

As part of Hort Innovation’s Grown in Good Nature program, this program has delivered a series of trade events in Vietnam and China to promote Mainland Australian and Tasmanian cherries to local consumers.

25 March 2024

Article

Using data to deliver effective marketing campaigns

Using data to deliver effective marketing campaignsHow do you know that a marketing campaign will resonate with consumers? Hort Innovation’s Head of Consumer Marketing, Felecia White, gives us insight into how Hort Innovation leverages data to

18 March 2024

Completed project

Comms evaluation deep dive modules 23/24 (MT23202)

This investment examined the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories.

3 February 2026

Completed project Final Research Report

Banana In Store Merchandising Program FY23 (BA22505)

This project delivered key insights into the storage and merchandising standards conducted at two major retailer Coles and Woolworths.

23 August 2023

Article

'Taste the Sunshine' with Australian Mangoes

'Taste the Sunshine' with Australian MangoesAussies across the country have been inspired to ‘Taste the Sunshine’ through this season’s Australian Mango marketing campaign. The task for the Australian Mangoes marketing campaign was to encourage

15 May 2023

Marketing

Apple and pear marketing spotlight 2022

This Hort Innovation Apple and Pear Fund marketing snapshot is from 2021/22

4 November 2022

Ongoing project

Nursery usage and attitudes benchmark program (NY22200)

This project is benchmarking consumers’ attitudes and perceptions of the nursery category.

31 August 2022

Ongoing project

Collaborative food and wine market development project (HA20005)

This project is delivering a platform to communicate Australia’s common positive attributes, develop common messaging about premium Australian food and wine in four markets and strengthen visibility of Australian branding overseas.

31 August 2022