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Ongoing project

International cherries trade events (CY23002)

Key research provider: Bastion Australia

What is it all about?

As part of Hort Innovation’s Grown in Good Nature program, this program will deliver a series of trade events in Vietnam and China to promote Mainland Australian and Tasmanian cherries to local consumers.

The launch events in Vietnam will be part of a comprehensive retail program that promotes Australian cherries. The key objective of the events is to increase consumer demand for fresh and premium Australian Cherries through improving knowledge, attitudes, and purchase intent.

The tradeshow and additional launch events in China will strengthen the Australian cherry industry’s network with key importers and retailers in these markets. The events will highlight that the cherry season has arrived, and that Australian produce is nutritious and of high quality.

Related levy funds

This project is a strategic levy investment in the Hort Innovation Cherry Fund