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Asian Markets Fund

Driving growth through sustainable investment in high value and high growth Asian markets

The Hort Frontiers Asian Markets Fund aims to strengthen trade opportunities in the arc between Jordan and Japan.

Australian exports of fresh horticulture to Asia are currently worth $1.58 billion, increasing their share of total horticultural exports from 68 per cent to 77 per cent in 2017. With this trend set to continue, it’s critical for Australian horticulture to be better positioned to capitalise on Asia’s expanding export potential. The Asian Markets Fund is helping this happen.

Primarily, the fund aims to boost the industry’s capacity through detailed consumer insight research, finding unidentified trade opportunities, building strong relationships and increasing market access in key Asian markets. Trade data and insights anchor our market positioning and drive efficiencies along the value chain.

The Hort Frontiers Asian Markets Fund offers dedicated trade expertise through Hort Innovation’s Trade Unit. The Trade Unit represents the Australian horticulture sector on trade matters and delivers market access and export outcomes for growers. Drawing on a wealth of data and analytics resources, the team is focused on strategy, policy, and government liaison; market access and market improvement; disinfestations R&D; and global market development.

Numerous investments have been made in the Hort Frontiers Asian Markets Fund – explore these ongoing and completed projects below.


Get involved

Hort Innovation is seeking new investment opportunities in the Hort Frontiers Asian Markets Fund. The co-investment calculator below provides a guide on the level of funding Hort Innovation may contribute to your investment idea.

For potential co-investors, partnering with Hort Innovation provides access to world-class research, and the peace of mind of project management by a specialised team well-versed in managing large-scale R&D. The Hort Frontiers Asian Markets Fund is governed by a Co-Investment Strategic Intent (CSI) document that outlines key investment themes that must be met in order for proposals to be successful.

Your investment idea for this fund is welcome – you can share it with us at our Investment idea form or discuss it with a Hort Frontiers Business Development Manager.

Co-investment calculator


Expert Advisory Panel

The function of the Hort Frontiers Asian Markets Fund Expert Advisory Panel (EAP) is to provide expert advice and oversight of the fund, including providing input into proposed projects/research and recommendations on potential methods to address future gaps or deficiencies in the existing body of research. The panels provide impartial assessment and commercially relevant scrutiny of research proposals, fostering external confidence in Hort Innovation’s ability to rigorously assess, and provide evidence and merit-based recommendations to the Hort Innovation Board.

Rowan Little Montague
Lisa Nguyen Consultant
Nick Macleod Queensland Department of Agriculture and Fisheries
Peter Crawley Growing Innovations Management Pty Ltd
Peter Barnard Oliver & Doam Consulting
Gavin Foord Foord Systems
Dr Penny Measham (Facilitator) Hort Innovation
Neil Burgess (Ex Officio) Hort Innovation

More information
Dr Penny Measham
Dr Penny Measham
Head of International Trade
Contact details
0417 525 904 Send an email
Strategic Intent document
Hort Frontiers Asian Markets Fund
Strategic Intent document