The Hort Frontiers Asian Markets Fund aims to strengthen trade opportunities in the arc between Jordan and Japan.

Australian exports of fresh horticulture to Asia are currently worth $1.58 billion, increasing their share of total horticultural exports from 68 per cent to 77 per cent in 2017. With this trend set to continue, it’s critical for Australian horticulture to be better positioned to capitalise on Asia’s expanding export potential. The Asian Markets Fund is helping this happen.

Primarily, the fund aims to boost the industry’s capacity through detailed consumer insight research, finding unidentified trade opportunities, building strong relationships and increasing market access in key Asian markets. Trade data and insights anchor our market positioning and drive efficiencies along the value chain.

The Hort Frontiers Asian Markets Fund offers dedicated trade expertise through Hort Innovation’s Trade Unit. The trade Unit represents the Australian horticulture sector on trade matters and delivers market access and export outcomes for growers. Drawing on a wealth of data and analytics resources, the team is focused on strategy, policy, and government liaison; market access and market improvement; disinfestations R&D; and global market development.

Numerous investments have been made in the Hort Frontiers Asian Markets Fund – explore these ongoing and completed projects below.

Expert Advisory Panel

The function of the Hort Frontiers Asian Markets Fund Expert Advisory Panel (EAP) is to provide expert advice and oversight of the fund, including providing input into proposed projects/research and recommendations on potential methods to address future gaps or deficiencies in the existing body of research. The panels provide impartial assessment and commercially relevant scrutiny of research proposals, fostering external confidence in Hort Innovation’s ability to rigorously assess, and provide evidence and merit-based recommendations to the Hort Innovation Board.