Market and consumer insights to drive food value chain innovation and growth: horticulture sub-project (ST15018)
What was it all about?
This across-agriculture project was run through the Australian Government’s Rural R&D for Profit Program, with Hort Innovation involvement to support research and outcomes for the Australian horticulture industry.
To support industry efforts to establish new Asian export markets in particular, for horticulture the project delivered consumer insight reports and product handling guidelines for nectarines and pears for China, Thailand and Indonesia. This market-based knowledge was designed to assist the decision-making of Australian producers and supply chain participants and facilitate the adoption of quality monitoring technologies and business models that support export success and increased profitability.
Access to the detailed consumer preference research, consumer insight reports and fact sheets is available on the DEDJTR Horticulture Industry Network web portal, with the stone fruit information here and the pear information here.