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Ongoing project

Taste Australia global trade shows and retail programs

Key research provider: Hort Innovation

What’s it all about?

Taste Australia is the whole-of-horticulture brand used by industry and Hort Innovation to help increase the profile, sales and consumption of premium Australian horticulture products in key export markets, particularly Asia and the Middle East. It is supported by the Hort Frontiers Asia Markets Fund.

Through Taste Australia, Hort Innovation undertakes export market development activities including trade shows, trade missions and retail marketing activities. Taste Australia aims to build a globally competitive, unified, agile and profitable Australian horticulture industry through sustainable investment in high value and high growth export markets.

Hort Innovation works closely with key industry organisations including state governments, other research and development corporations and Austrade to help drive and support these projects.

Trade shows

Taste Australia exhibits at a number of international trade shows to further develop export opportunities in key Asian and Middle Eastern markets. These events enable Taste Australia to put international buyers in contact with leading Australian growers, industry bodies and reliable exporters, and keep buyers up to date with information on what’s in-season, how the season is shaping up and industry news.

Key events Taste Australia has a presence at include Asia Fruit Logistica in Hong Kong, the China Fruit & Vegetable Fair, Gulfood in Dubai and Foodex in Japan.

You can watch videos on previous participation at Asia Fruit Logistica – the region’s largest horticultural trade show – in these videos.

Retail program

Taste Australia further engages retailers, importers and key trade stakeholders in-market, with seminar events and training sessions as part of the Taste Australia retail program. These activities are focused on training partners in the areas of presentation, storage and handling of Australian produce, to support Australia’s reputation for quality and safety throughout the supply chain.