Completed project
Australia Fresh Collaboration Market Development Program - Almonds (AM15007)
Publication date: October 1, 2020
Delivery Partner: Almond Board of Australia
As part of the Hort Frontiers Asian Markets Fund, this investment ran from 2016 to 2019 to promote the growth of Australian almond export markets. Specifically, by continuing the growth of exports to established and emerging markets, and to leverage the opportunities presented to Australian Almonds by the Free Trade Agreements signed between Australia and Japan, Korea, and China. With domestic production forecast to grow significantly in the next ten years, it is essential for the almond industry to expand its international markets.
The project team’s activities included attendance at trade exhibitions, outbound market visits, and on-going trade communication, such as:
This program provided the structure to establish and grow business relationships, communicate the strengths and opportunities of the Australian almond industry, and position exporters to take advantage of Australia’s Free Trade Agreements and consequent tariff advantages.
Read more in the Guide to Australian Almonds, which provides an overview of the Australian almond industry from a marketing perspective.
Watch the Australian Almonds Industry Video 2020, versions of which were used as part of the team’s interactions with export markets.
This project was funded through Hort Innovation's Frontiers program
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