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R&D projects

Discover melon levy investments into Melon Fund R&D initiatives

The melon levy has been invested into following Hort Innovation Melon Fund R&D initiatives, together with Australian Government contributions.

Discover the projects that you want to see by refining the list by ongoing, completed, and historical R&D projects as well as projects by R&D portfolio type. You can also filter the projects by areas of extension and communications, international trade, and data and insights.

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Ongoing project

Consumer usage and attitude tracking 2023/24 (MT23201)

This investment provides a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.

21 February 2024

Completed project

Foodservice foundational market insights (MT21011)

This investment has equipped the avocado, melon, mushroom, onion, papaya, sweetpotato and vegetable industries with market insights into the foodservice sector.

5 August 2022

Ongoing project

Australian Horticulture Statistics Handbook 2021-22 to 2023-24 (MT21006)

This whole-of-horticulture investment is responsible for producing Hort Innovation’s annual Australian Horticulture Statistics Handbook

11 May 2022

Completed project

Pilot program: Consumer usage, attitude and brand tracking (MT21201)

This pilot program provided a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.

9 March 2022

Completed project Final Research Report

Consumer demand spaces for horticulture (MT21003)

This investment identified and prioritised opportunities to engage consumers and build demand across the domestic market for fruits, nuts and vegetables.

28 November 2022

Completed project Final Research Report

Phenomenom - The Good Mood Food Module (ST19041)

This project, which was completed during 2020, expanded the number of Phenomenom resources available by adding a module that educates children, parents and teachers on the beneficial mood effects of a diet and lifestyle encompassing horticulture products.

22 February 2021

Completed project Final Research Report

Category and Consumer Impact Monitor (ST19031)

This investment provided weekly updates on consumer attitudes and behaviours during and beyond COVID-19.

15 June 2020

Completed project

Consumer insights for the Australian melon industry (VM18000)

This investment delivered insights into Australian melon consumers, including their melon consumption habits and attitudes

28 June 2019