R&D projects

Consumer behavioural and retail data for fresh produce (MT17015) (MT17015s)

This multi-industry investment provided regular consumer behaviour data and insight reporting about the melon industry through the Harvest to Home platform.

10 October 2022

Melon export strategy 2022-2027 (VM22000)

This short project developed a five-year export strategy for the melon industry that will guide export activity from 2022 to 2027.

20 December 2022

• Melon Fund
• Completed project
• International trade and markets

Phenomenom resources (MT21018)

This investment developed Phenomenom resources for the avocado, citrus, melon and rubus industries, including a dedicated Nomcast for each commodity and supporting PDF resources.

10 April 2024

• Final research report
• Avocado Fund
• Citrus Fund
• Melon Fund
• Raspberry and Blackberry Fund
• Completed project
• Training and education

Consumer usage and attitude tracking 2022/23 (MT21202)

This investment provided a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.

9 January 2024

• Papaya Fund
• Almond Fund
• Apple and Pear Fund
• Avocado Fund
• Banana Fund
• Cherry Fund
• Chestnut Fund
• Citrus Fund
• Custard Apple Fund
• Dried Grape Fund
• Dried Tree Fruit Fund
• Lychee Fund
• Macadamia Fund
• Mango Fund
• Melon Fund
• Mushroom Fund
• Olive Fund
• Onion Fund
• Passionfruit Fund
• Persimmon Fund
• Pineapple Fund
• Raspberry and Blackberry Fund
• Strawberry Fund
• Summerfruit Fund
• Sweetpotato Fund
• Table Grape Fund
• Vegetable Fund
• Completed project
• Consumer and market research

Australian horticulture international demand creation (ST21007)

This investment delivered insights into what the international consumer wants across 13 priority markets for the Australian horticulture sector.

17 July 2023

• Final research report
• Potato – Fresh Fund
• Almond Fund
• Apple and Pear Fund
• Avocado Fund
• Cherry Fund
• Citrus Fund
• Lychee Fund
• Macadamia Fund
• Mango Fund
• Melon Fund
• Olive Fund
• Onion Fund
• Raspberry and Blackberry Fund
• Strawberry Fund
• Summerfruit Fund
• Sweetpotato Fund
• Table Grape Fund
• Vegetable Fund
• Completed project
• Blueberry Fund
• International trade and markets
• Consumer and market research
• Outcome 1: Demand creation
• Outcome 2: Demand creation
• Outcome 2: Market optimisation
• Outcome 3: Demand creation
• Outcome 4: Demand creation

Foodservice foundational market insights (MT21011)

This investment has equipped the avocado, melon, mushroom, onion, papaya, sweetpotato and vegetable industries with market insights into the foodservice sector.

5 August 2022

• Ongoing project
• Outcome 4: Business insights

Field-based testing for fall armyworm (MT19014)

This short investment conducted research to foster national collaboration in monitoring the movement of fall armyworm

1 June 2022

• Completed project
• R&D
• Outcome 1: Industry supply, productivity and sustai
• Outcome 2: Industry supply, productivity and sustainability

Market intelligence reports: Melon non-protocol markets (VM18005)

This investment delivered comprehensive market intelligence about key melon non-protocol markets.

14 April 2022

• Completed project
• Outcome 1: Demand creation

Economic contribution of Australian horticulture (MT21010)

This investment used a suite of economic models to measure and understand how the horticulture industry contributes to the Australian economy.

18 July 2023

• Final research report
• Completed project
• Outcome 3: Business insights
• Outcome 4: Business insights

Pilot program: Consumer usage, attitude and brand tracking (MT21201)

This pilot program provided a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.

9 March 2022

• Completed project
• Outcome 3: Business insights
• Outcome 4: Business insights