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Completed project

Consumer behavioural and retail data for fresh produce (MT17015)

Key research provider: Nielsen
Publication date: Monday, October 10, 2022

What was it all about?

This multi-industry investment provided regular consumer behaviour data and insight reporting to a range of industries, through the Harvest to Home platform (

The platform has a dedicated dashboard for melons, making data and reporting easily accessible for industry participants.

The information is intended to assist growers and supply chain partners in decision-making for their businesses and, for the wider industry, the data and insights will be available to support strategic activities, as well as Hort Innovation Melon Fund marketing plans.

Related levy funds

Funding statement:

This project was a strategic levy investment in the Hort Innovation Melon Fund


Copyright © Horticulture Innovation Australia Limited 2022. The Final Research Report (in part or as a whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation, except as may be permitted under the Copyright Act 1968 (Cth).