Category and Consumer Impact Monitor (ST19031)
What was it all about?
During 2020, Hort Innovation worked with research company Fiftyfive5 to provide the Australian horticulture sector access to regularly updated information about consumer attitudes and behaviours during the time of COVID-19 disruption, through Fiftyfive5’s Category and Consumer Impact Monitor.
Each week, this monitoring service provided an update on changes to consumer mindset, attitudes and behaviour from surveys with main grocery buyers from a representative panel of the Australian population, including information on the current and emerging commercial implications of these changes. Hort Innovation also secured tailored content for the fresh produce sector, including insights into fruit and vegetable consumption, snacking, meal preparation and more.
Through this project, Hort Innovation was able to provide weekly overviews of the data and insights for growers, highlighting particularly interesting and noteworthy trends, as well as Monthly snapshot articles provided by Fiftyfive5 (all available below).
At the conclusion of the project, Fiftyfive5 also delivered a final summary based on observations made, including the impact of COVID-19 on fresh produce consumption and what opportunities there are for the sector.
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Read the final summary, including the five key opportunities identified for the horticulture sector during COVID-19 disruption.
Access Hort Innovation’s weekly Category and Consumer Impact Monitor overviews below:
- 26 October 2020 overview
- 19 October 2020 overview
- 12 October 2020 overview
- 5 October 2020 overview
- 28 September 2020 overview
- 21 September 2020 overview
- 14 September 2020 overview
- 7 September 2020 overview
- 31 August 2020 overview
- 17 August 2020 overview
- 10 August 2020 overview
- 3 August 2020 overview
- 27 July 2020 overview
- 20 July 2020 overview
- 13 July 2020 overview
- 6 July 2020 overview
- 29 June 2020 overview
- 22 June 2020 overview
- 15 June 2020 overview
- 8 June 2020 overview
- 1 June 2020 overview
Download the monthly snapshot articles here:
- Potato – Processing Fund
- Potato – Fresh Fund
- Papaya Fund
- Almond Fund
- Apple and Pear Fund
- Avocado Fund
- Banana Fund
- Cherry Fund
- Chestnut Fund
- Citrus Fund
- Custard Apple Fund
- Dried Grape Fund
- Dried Tree Fruit Fund
- Lychee Fund
- Macadamia Fund
- Mango Fund
- Melon Fund
- Mushroom Fund
- Olive Fund
- Onion Fund
- Passionfruit Fund
- Persimmon Fund
- Pistachio Fund
- Pineapple Fund
- Processing Tomato Fund
- Prune Fund
- Raspberry and Blackberry Fund
- Strawberry Fund
- Summerfruit Fund
- Sweetpotato Fund
- Table Grape Fund
- Vegetable Fund
- Blueberry Fund
- Nashi Fund
This Category and Consumer Impact Monitor activity was funded through Hort Innovation's risk management reserves, as part of our response to assist the horticulture sector through the effects of COVID-19, drought, floods and bushfires.