Skip to main content
Ongoing project

Category and Consumer Impact Monitor (ST19031)

Key research provider: FiftyFive5

What’s it all about?

Hort Innovation is working with research company Fiftyfive5 to provide the Australian horticulture sector access to regularly updated information about consumer attitudes and behaviours during this time of COVID-19 disruption, through Fiftyfive5’s Category and Consumer Impact Monitor.

Each week, this monitoring service provides an update on changes to consumer mindset, attitudes and behaviour from surveys with main grocery buyers from a representative panel of the Australian population, including information on the current and emerging commercial implications of these changes. Hort Innovation has also secured tailored content for the fresh produce sector, including insights into fruit and vegetable consumption, snacking, meal preparation and more.

Hort Innovation is providing weekly overviews of the data and insights for growers, highlighting particularly interesting and noteworthy trends. Monthly snapshot articles are also being provided by Fiftyfive5. The updates are expected to continue through to September 2020.

Access Hort Innovation’s weekly Category and Consumer Impact Monitor overviews below:

Download the monthly snapshot articles here: