Marketing update
Smart spend: domestic marketing
Growers don’t just want marketing that looks good. They want to know it is working hard.
Marketing update
Marketing Impact August 2026
Publication date: August 31, 2026
Marketing update
Marketing Impact August 2026
Publication date: August 31, 2026
Growers don’t just want marketing that looks good. They want to know it is working hard. That means campaigns built on evidence, designed to solve real market challenges, and delivered in ways that stretch levy investment further.
Across avocado, nursery, cherry and summerfruit, Hort Innovation-funded activity is showing how smart marketing and education can change consumer behaviour, create demand and make every dollar work harder.
know it is working hard.
That means campaigns built on evidence, designed to solve real market challenges, and delivered in ways that stretch levy investment further.
Growers and industry have visited Hort IQ more than 10,000 times in the past 12 months, seeking evidence-based insights to inform vital business decisions, and those searches are about to become a whole lot easier, thanks to the introduction of Leafy AI.
If ‘influencer marketing’ hasn't been part of your sales strategy, you might want to reconsider because ‘Influencers’ now play a regular and important role within Hort Innovations marketing mix.
Bananas are everywhere. They’re a hero of the fruit bowl, a staple in schoolbags, and land in almost every supermarket trolley in the country. 87 per cent of Australian households buy bananas every year. For most crops, that would be a dream. For bananas, it creates a challenge.
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