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Completed project

Foodservice foundational market insights (MT21011)

Key research provider: KPMG
Publication date: Friday, August 5, 2022

What was it all about?

This investment has delivered market insights into the foodservice sector for the avocado, melon, mushroom, onion, papaya, sweetpotato and vegetable industries. These insights can be used by industry to create targeted strategies on how to engage with foodservice providers more effectively and how to direct their efforts to expand in the most viable, profitable market segments.

The key output of this project is the Category snapshot report that guides industry on how to engage with the foodservice sector, capitalise on identified opportunities and ultimately grow in prioritised segments of commercial and industrial sectors.

The report includes macro-level market intelligence on the foodservice sector, sub-segment prioritisation within commercial and institutional segments, customer value propositions and a list of essential industry stakeholders for engagement.

The research team based the targeted strategies on extensive market intelligence research supplemented with industry consultations to deliver insights into industry landscape, price points, demand drivers, competitive insights and in-depth analysis.


Access the Category snapshot report that highlights category-specific macro trends, segmentation alignment, value chain nuances that need to be considered by category industries, and commercial decision opportunities.

Access the Foodservice market insights strategywhich provides guidance on foodservice industry activity and investment that will allow focus industries to capitalise on identified opportunities across foodservice.

Download other resources produced by the project, including:

  • Market profile report, which provides key insights for each of the foodservice channels.

  • Segmentation report, which provides practical information on each of the foodservice channel’s general requirements and attitudes.

  • Value chain maps to improve understanding of the value chain that horticultural produce moves through.

This project was a strategic levy investment in the Hort Innovation Avocado, Melon, Mushroom, Onion, Papaya, Sweetpotato and Vegetable Fund