Marketing Impact August 2026
The first issue of a digital magazine that shows you exactly how your marketing levies are being used to deliver real results
Completed project
Pilot program: Consumer usage, attitude and brand tracking (MT21201)
Publication date: March 9, 2022
Delivery Partner: Fifty-Five Five
This pilot program provided a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.
The program examined the effectiveness of Hort Innovation marketing campaigns to determine how salient they are in market, what their impact is on consumer usage, attitudes and future purchase intent, and how effective they are at driving messaging comprehension and enjoyment.
This multi-industry project was a strategic levy investment in multiple Hort Innovation Funds
© 2026 Horticulture Innovation Australia Limited.
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