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Marketing

Banana marketing snapshot 2023/24

Hort Innovation was responsible for investing the banana marketing levy into a range of activities to drive awareness and consideration in 2023/24.

2 October 2024

Ongoing project

Comms evaluation deep dive modules 23/24 (MT23202)

This investment examines the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories.

21 February 2024

Ongoing project

Spatially enabling tree crop production practice (AS23000)

This investment seeks to geographically identify and map fundamental industry information such as variety, planting date, management, and productivity of tree orchards.

9 November 2023

Ongoing project

Strategic Agrichemical Review Process (SARP) 2023 updates (MT23001)

This project delivers the 2023 Strategic Agrichemical Review Process (SARP) for each of the following industries: almond, avocado, banana, berry, lychee, macadamia, melon, olive, onion, papaya, passionfruit, pineapple and summerfruit.

7 November 2023

Ongoing project

Biosecurity and sustainability in the banana industry (BA23000)

This project supports the role and activities of the Industry Strategic Manager (ISM) Michelle McKinlay within the Australian Banana Growers’ Council.

24 October 2023

Completed project Final Research Report

Banana In Store Merchandising Program FY23 (BA22505)

This project delivered key insights into the storage and merchandising standards conducted at two major retailer Coles and Woolworths.

23 August 2023

Ongoing project

Banana industry benchmarking (BA22009)

This investment equips Australian banana growers with the ability to compare their businesses against national and regional benchmarking data.

3 July 2023

Completed project

Banana quality and in-store education program 2023 (BA22005)

This project assisted retailers to improve the instore presentation (appearance and quality) of bananas by increasing the store produce staff’s understanding of best practice merchandising principles.

27 October 2023

Media Release

Banana army poised to defend Aussie plantations

Banana army poised to defend Aussie plantationsBanana growers managing over 600 commercial banana properties along the east coast of Australia are being armed with an arsenal of tools to guard against significant pests and diseases through a $1.7M

18 May 2023

Media Release

$6M investment in Australian horticulture skills and leadership(2)

$6M investment in Australian horticulture skills and leadershipGROWERS AROUND THE NATION are eligible to apply for a range of levy-funded capability building opportunities being delivered through Hort Innovation. Hort Innovation chief executive

7 May 2023