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R&D projects

Discover mushroom levy investments into Mushroom Fund R&D initiatives

The mushroom levy has been invested into following Hort Innovation Mushroom Fund R&D initiatives, together with Australian Government contributions.

Discover the projects that you want to see by refining the list by ongoing, completed, and historical R&D projects as well as projects by R&D portfolio type. You can also filter the projects by areas of extension and communications, international trade, and data and insights.

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Ongoing project

Mushroom foodservice research and strategy (MU22012)

This short project is delivering a strategy for the mushroom industry to increase demand for mushrooms within the foodservice sector.

12 July 2023

Completed project

Marketing campaign evaluation modules FY22/23 (MT22200)

This project examined the impact of Hort Innovation’s Apple and Pear, Avocado, Banna, Mango, Mushroom and Sweetpotato levy-funded marketing campaigns.

4 December 2023

Completed project

Consumer behavioural and retail data for fresh produce (MT17015) (MT17015j)

This multi-industry investment provided regular consumer behaviour data and insight reporting about the mushroom industry through the Harvest to Home platform.

16 March 2022

Completed project Final Research Report

Category and Consumer Impact Monitor (ST19031)

This investment provided weekly updates on consumer attitudes and behaviours during and beyond COVID-19.

15 June 2020

Completed project Final Research Report

Opportunities for mushrooms in food service (MU12006)

Opportunities for increasing mushroom use in the food service were identified by this project, feeding into future investments involving chefs, food service training facilities and more in the Hort Innovation Mushroom Fund.

5 February 2019

Completed project Final Research Report

Analytics for mushrooms (MU12005)

This project delivered consumer data and insights for the mushroom industry, between 2013 and 2015.

5 February 2019

Completed project

Foodservice custom research reports (MT18002)

This market research investment delivered key insights around the foodservice industry for the avocado, mushroom and onion industries

26 April 2019

Completed project

Mushroom consumer research (MU18004)

Consumer research is being undertaken through this project, to deliver insights around the Australian Mushrooms target audience of ‘less confident cooks’.

31 May 2019