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Completed project

Marketing campaign evaluation modules FY22/23 (MT22200)

Publication date: October 24, 2022

Delivery Partner: Fifty-Five Five

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    What was it all about?

    In 2023, this project examined the impact of Hort Innovation’s Apple and Pear, Avocado, Banana, Mango, Mushroom and Sweetpotato levy-funded marketing campaigns. These insights provided Hort Innovation and industry with a clear view of how the campaigns performed in driving salience, specific messages and purchase intent.

    Details

    This project was a strategic levy investment in the Hort Innovation Apple and Pear, Avocado, Banana, Mango, Mushroom and Sweetpotato Funds

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