Completed project
Marketing campaign evaluation modules FY22/23 (MT22200)
Publication date: October 24, 2022
Delivery Partner: Fifty-Five Five
In 2023, this project examined the impact of Hort Innovation’s Apple and Pear, Avocado, Banana, Mango, Mushroom and Sweetpotato levy-funded marketing campaigns. These insights provided Hort Innovation and industry with a clear view of how the campaigns performed in driving salience, specific messages and purchase intent.
This project was a strategic levy investment in the Hort Innovation Apple and Pear, Avocado, Banana, Mango, Mushroom and Sweetpotato Funds
© 2026 Horticulture Innovation Australia Limited.
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