What was it all about?

The project compiled and analysed Woolworths avocado scan sales data to improve understanding of category performance, pricing and consumer purchasing trends.

The project combined access to Woolworths scan data with a category overview analysis and presentation of findings. The analysis examined avocado sales performance, pricing and price elasticity, variety performance (including Hass and Shepard), and comparisons with Nielsen sales data.

The insights will help inform future investment decisions, support industry engagement with Woolworths, and provide a deeper understanding of market dynamics.