What was it all about?

This project supported the Australian avocado industry's participation in the tradeshow Fresh Produce India to raise awareness of Australian avocados and strengthen market development opportunities.

The investment funded the design and construction of an Australian avocado exhibition booth, along with marketing materials, product sampling, demonstrations and other promotional activities. The project also facilitated engagement with importers, distributors, retailers and other industry stakeholders through networking events.

Participation in the trade show helped showcase the quality, food safety standards, year-round availability and versatility of Australian avocados to a growing international audience. It also provided an opportunity to gather market intelligence on consumer preferences, market trends and competitor activity.

The project supported the industry's export strategy by increasing the visibility of Australian avocados in a high-growth market, strengthening relationships with key trade partners, and contributing to longer-term demand generation and market expansion opportunities in India.