What was it all about?

This project supported an Australian Avocados wrap-up event at the Japan Supermarket Tradeshow 2026. The event provided a platform for exporters and industry to re-engage with existing trade partners to celebrate the seasons’ success together and acknowledge their support and collaboration, strengthening the relationship.

The turnout was strong with 26 participants from 15 companies who provided positive feedback on the event, demonstrating the benefits of this engagement approach. Several new trade partners also attended and shared that they were eagerly anticipating working together next season.