R&D projects
Discover apple and pear levy investments into Apple and Pear Fund R&D initiatives
The apple and pear levy has been invested into following Hort Innovation Apple and Pear Fund R&D initiatives, together with Australian Government contributions.
Discover the projects that you want to see by refining the list by ongoing, completed, and historical R&D projects as well as projects by R&D portfolio type. You can also filter the projects by areas of extension and communications, international trade, and data and insights.
1-10 of 104 results
Apple and pear qualitative research (AP22006)
In 2023, this project conducted qualitative consumer research to inform future marketing efforts in the apple and pear industry.
23 October 2023
Marketing campaign evaluation modules FY22/23 (MT22200)
This project examined the impact of Hort Innovation’s Apple and Pear, Avocado, Banna, Mango, Mushroom and Sweetpotato levy-funded marketing campaigns.
4 December 2023
Consumer usage and attitude tracking 2022/23 (MT21202)
This investment provided a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.
9 January 2024
Australian horticulture international demand creation (ST21007)
This investment delivered insights into what the international consumer wants across 13 priority markets for the Australian horticulture sector.
17 July 2023
Developing agri-tech solutions for the Australian apple industry (AP16005)
This project investigated technology to ultimately support variable rate autonomous spraying in apple crops.
2 June 2022
Masterclass in Horticultural Business (LP15001)
The Masterclass in Horticultural Business course, developed under Hort Frontiers, fostered new innovators and leaders for the Australian horticulture industry. Industry levies contribute to scholarship opportunities.
11 May 2022
Apples and pears quality assurance program (AP21002)
This investment worked with retailers to improve the instore presentation (appearance and quality) of apples and pears by increasing the store produce staffs’ understanding of best practice merchandising principles.
29 November 2022
Economic contribution of Australian horticulture (MT21010)
This investment used a suite of economic models to measure and understand how the horticulture industry contributes to the Australian economy.
18 July 2023
Consumer behavioural and retail data for fresh produce (MT17015) (MT17015b)
This multi-industry investment provided regular consumer behaviour data and insight reporting about the apple and pear industry through the Harvest to Home platform.
16 March 2022
Pilot program: Consumer usage, attitude and brand tracking (MT21201)
This pilot program provided a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.
9 March 2022