Podcast #3 from Growing Matters – Series 2
Horticultural growers who produce crops that are high in fat have long faced challenges with marketing their produce and building a strong consumer base. With ever-evolving consumer preferences, flash diets and food fads, even fresh horticultural produce that contains good fats that support health and wellbeing are being boycotted from the grocery list. This engaging episode brings together the Hort Innovation resident nutritionist Jemma O’Hanlon and almond grower Brendan Sidhu to talk about the resurgence of healthy fats into diets and how growers can take advantage of this trend to promote their produce. The pair also encourage growers to rely on the science to inform their marketing activities. Spoiler alert: The science never lies.
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About the speakers
Jemma O’Hanlon – Resident Nutritionist and Dietitian / Research & Development Manager – Health and Nutrition, Food Safety and Value Chain at Hort Innovation
Jemma O’Hanlon is a leading Australian dietitian and nutritionist and is the R&D Manager – Health, Nutrition, Food Safety and Value Chain at Hort Innovation. Jemma sits on the Board of Directors for the Dietitians Association of Australia and in her spare time loves to cook and spread the good word about Australia’s delicious home-grown produce.
Brendan Sidhu – Almond Board of Australia member and grower, Century Orchards
Brendan is Managing Director of Jubilee Almonds, a large almond orchard based in the Riverland, South Australia. Brendan was appointed to the ABA Board in 2007 and held the position of Chairman from 2009 to 2012.
Brendan has been involved with the Australian almond industry since 1983. He has held positions as both Secretary and Chair of the Riverland region of the Australian Almond Growers’ Association (AAGA). Brendan also sits on the Remuneration Committee, Conference Committee and is Chair of the Market Development Committee. Brendan holds an Advanced Diploma in Horticulture and is a graduate of the Australian Institute of Company Directors.
About the Growing Matters podcast series
Hort Innovation's Growing Matters podcast series is delivering high value, tangible and industry specific information directly to you, our growers, through easy-to-access audio aimed to help you to grow your business.
Use the play list to select a podcast that appeals to you or visit each of the podcast pages for more information and to read the podcast transcript.