Investment expenditure analysis
See how Avocado Fund investments are tracking against the industry’s Strategic Investment Plan
As seen on the avocado 'fund management' page, investments specific to the Hort Innovation Avocado Fund are guided by the industry's Strategic Investment Plan (SIP). The SIP features four priority outcome areas that have been identified and agreed upon by the industry, and Hort Innovation works to invest in R&D initiatives that are aligned to these.
See how investment expenditure aligns to Strategic Investment Plan outcomes
In the interactive chart below, discover the most up-to-date information on how project expenditure in the Avocado Fund is aligned to the four SIP outcomes. The chart reflects project investment across the life of the SIP to date.
1 of 2 results
International avocados evaluation mission (AV22018)
This project gathers reliable qualitative data about key export markets and target customers for the avocado industry, including importers and retail buyers.
22 August 2023
Avocado qualitative consumer research (AV22010)
This short project is undertaking qualitative consumer research to support the direction of future marketing campaigns for avocados that will be appealing, relevant, distinctive and compelling for consumers, especially light buyers.
3 July 2023