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Ongoing project

Avocado qualitative consumer research (AV22010)

Delivery Partner: The Lab Insight & Strategy

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    What is it all about?

    This short project is undertaking qualitative consumer research to support the direction of future marketing campaigns for avocados that will be appealing, relevant, distinctive and compelling for consumers, especially light buyers.

    Details

    This project is a strategic levy investment in the Hort Innovation Avocado Fund

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