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Ongoing project

Avocado qualitative consumer research (AV22010)

Key research provider: The Lab Insight & Strategy

What's it all about?

This short project is undertaking qualitative consumer research to support the direction of future marketing campaigns for avocados that will be appealing, relevant, distinctive and compelling for consumers, especially light buyers.

Related levy funds

This project is a strategic levy investment in the Hort Innovation Avocado Fund