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Marketing

Highlights from the 2024/25 Banana marketing campaign

In 2024/25, Hort Innovation invested levy funds into targeted marketing campaigns designed to increase consumer awareness, boost fresh produce consumption, and strengthen connections between growers and their customers. 

22 October 2025

Marketing

Highlights from the 2024/25 Avocado marketing campaign

In 2024/25, Hort Innovation invested levy funds into targeted marketing campaigns designed to increase consumer awareness, boost fresh produce consumption, and strengthen connections between growers and their customers.

22 October 2025

Ongoing project

Avocado 2026 Gulfood Tradeshow (AV25005)

This project will deliver an Australian avocado industry presence at the 2026 Gulfood Tradeshow in Dubai.

21 October 2025

Newsletter

Apple and Pear Orchard Benchmarking (AP25002) (AP25002)

This project is helping Australian apple and pear growers boost profitability and production efficiency by delivering clear, consistent benchmarking data.

21 October 2025

Ongoing project

Chestnut Industry Communications and Extension Program (CH24002)

This project delivers a national communications and extension program to support the Australian chestnut industry.

10 October 2025

Ongoing project

Rapid test and fungicide resistant screening for Stemphylium leaf blight in onion (VN24003)

This project aims to improve disease control in Australian onion crops by developing rapid, species-specific molecular diagnostics for key canopy pathogens, Stemphylium vesicarium (SLB), Alternaria porri (Purple Blotch, PB), and Peronospora destructor (Downy Mildew, DM).

10 October 2025

Ongoing project

Avocado market readiness and engagement program (AV25007)

This project supports the Australian avocado industry’s strategic engagement with China to build market access credentials and commercial readiness.

10 October 2025

Ongoing project

Multi-Industry MRL Data Access and Maintenance Investment (MT25002)

This project will deliver a centralised, cross-industry Maximum Residue Limit (MRL) app to support export compliance across 17 major horticultural commodities, including avocados, cherries, berries, mangoes, melons, apples, pears, and stone fruit.

10 October 2025

Ongoing project

Avocado International Retail Quality Benchmarking (AV24015)

This project aims to strengthen the quality and competitiveness of Australian avocados in export markets by benchmarking retail fruit quality in Hong Kong and Kuala Lumpur.

10 October 2025

Ongoing project

Avocados FY26 Foodservice Program - Educational Masterclasses (AV25003)

This project will deliver a national educational program to chefs, quick service restaurant (QSR) teams, and hospitality professionals. Designed to grow the Australian avocado category in foodservice, it will equip these foodservice professionals with the knowledge, tools and inspiration to use Australian avocados in diverse menu applications.

24 September 2025