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Completed project

Consumer and market program for the vegetable industry (Project Harvest) (VG12078 and VG14060)

Key research provider: Colmar Brunton
Publication date: Thursday, June 22, 2017

What was it all about? 

Between 2013 and 2017, ‘Project Harvest’ was responsible for monitoring consumer perceptions, attitudes and behaviour in relation to specific fresh vegetable commodities.

It produced monthly and ad-hoc reports, which remain available from AUSVEG here. This reporting identified trends in purchase and consumption habits, identified gross amount spend month to month, and captured perceptions of value. It also analysed actual retail pricing and availability at various outlets, and summarised news and innovations from around the world in relation to the Australian context.

Consumer reporting was subsequently continued through the online Harvest to Home platform, established by the project Vegetable cluster consumer insights program (MT17017).

Related levy funds

This project was a strategic levy investment in the Hort Innovation Vegetable Fund