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GrowersHelp your business growResearch reports, publications, fact sheets and more Vegetable cluster consumer insights program (MT17017)
Ongoing project

Vegetable cluster consumer insights program (MT17017)

Key research provider: Nielsen

What’s it all about?

This multi-industry investment is tasked with providing regular consumer behaviour data and insight reporting to a range of industries, through the Harvest to Home platform (

The platform has dedicated dashboards for various vegetable commodities, making data and reporting easily accessible for industry participants. You can access the dashboards here, then use the menus at the top to navigate through the different information offerings.

The information is intended to assist growers and supply chain partners in decision-making for their businesses and, for the wider industry, the data and insights are available to support strategic activities.

Related levy funds

This project is a strategic levy investment in the Hort Innovation Vegetable Fund