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Breaking barriers through trade and Taste Australia

Publication date: 14 November 2019


Podcast #4 from Growing Matters – Series 2

If you are a grower looking to expand your business into the export market, or if you are a grower wanting to know how international trade helps to support your domestic operation, then this episode will not disappoint. Two of Hort Innovation’s finest will reveal all their secrets to help you grow your business, understand the trade and export market and give you the tools you need to succeed in getting your premium quality fruit into the international market. Julie Willis, Manager, International Market Development at Hort Innovation also discusses the national brand under which all Australian horticultural produce is represented – Taste Australia – and how to make the brand work for you.

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About the speakers

Sam Turner – Research & Development Manager of Trade at Hort Innovation

Sam is an experienced R&D manager and Hort Innovation. Sam is well versed in the capabilities of different industries, having managed portfolios as diverse as vegetables, onions, melons, citrus and apples and pears.

Sam’s strong agricultural grounding, having grown up managing beef grazing properties, and previously working as a production agronomist for Australian seed company South Pacific Seeds.

He is an Agricultural Science graduate from La Trobe University. Skilled in Strategic Planning, Export, and Sustainable Agriculture. He is currently studying a Masters of Agribusiness at Marcus Oldham, strengthening his professional interest in marketing and trade.

Julie Wills, Manager, International Market Development at Hort Innovation

Julie manages activities such as trade events, marketing campaigns, product launches, in-bound missions and seminars under the whole-of-industry export brand Taste Australia. These activities help increase the profile, sales and consumption of premium horticulture products in key export markets predominately across Asia and the Middle East.

Podcast transcript

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About the Growing Matters podcast series 

Hort Innovation's Growing Matters podcast series is delivering high value, tangible and industry specific information directly to you, our growers, through easy-to-access audio aimed to help you to grow your business.

Use the play list to select a podcast that appeals to you or visit each of the podcast pages for more information and to read the podcast transcript.