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Completed project

Taste Australia retail program (MT18017)

Key research provider: Produce Marketing Australia (PMA)
Publication date: Wednesday, October 16, 2019

What was it all about?

This multi-industry investment targeted key international retailers with training and educational resources about selecting, storing, handling and displaying Australian fresh produce in store, including apples and pears, avocados, citrus, table grape and vegetables.

This work was an R&D component of Hort Innovation’s Taste Australia retailer engagement efforts in international markets. Other R&D work under the Taste Australia banner included Taste Australia trade shows (AM17010) – a parent program that supported attendance at relevant international trade shows, to further develop export opportunities in key Asian and Middle Eastern markets.

Taste Australia was the whole-of-horticulture brand used to increase the profile, sales and consumption of premium Australian horticulture products in export markets, and was a central component of Hort Innovation’s Hort Frontiers Asian Markets Fund. Learn more at


This multi-industry project was a strategic levy investment in the Hort Innvation Apple and Pear, Avocado, Citrus, Table Grape and Vegetable Funds.