Market development program – Europe (AL16010)
What’s it all about?
Between 2008 and 2016, Australian almond exports to Europe grew by 370 per cent, and in 2016 almonds heading to Europe represented 42.6 per cent of total Australian almond export.
Contracted in July 2018, this investment is supporting the continued growth of exports to this key market, facilitating the Australian almond industry’s presence at major trade shows held biennially in Cologne, Germany (the Anuga trade fair) and in Paris, France (the SIAL trade fair). It is also tasked with providing Australian industry updates to key European customers via e-newsletters along the way.
The SIAL trade show took place in late October 2018, while the Anuga event will next be held during 2019. Under this program and as in previous years, these and future events involve a collaborative almond exhibition, with Australian growers and exporters co-exhibiting under the one Australian Almonds brand, promoting the country’s product and strengthening relationships with new and existing buyers. Look for opportunities to get involved in industry channels.
This project is a strategic levy investment in the Hort Innovation Almond Fund