Marketing updates
Discover mushroom levy investments into Mushroom Fund marketing initiatives
The Hort Innovation Mushroom Fund invests the mushroom levy into marketing initiatives across a range of mediums and channels to increase consumer demand, and ultimately help growers and other industry stakeholders maximise their returns. Periodical updates on marketing activity are available below.
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Highlights from the 2024/25 Mushroom marketing campaign
In 2024/25, Hort Innovation invested levy funds into targeted marketing campaigns designed to increase consumer awareness, boost fresh produce consumption, and strengthen connections between growers and their customers.
22 October 2025
Mushroom marketing snapshot 2023/24
Hort Innovation was responsible for investing the mushroom marketing levy into a range of activities to drive awareness and consumption in 2023/24.
2 October 2024
Mushroom marketing spotlight 2021/22
This Hort Innovation Mushroom Fund marketing spotlight is from 2021/22
4 November 2022
Mushroom marketing snapshot 2020/2021
This Hort Innovation Mushroom Fund marketing snapshot is from 2020/21
30 September 2021
Mushroom marketing snapshot 2019/2020
This Hort Innovation Mushroom Fund marketing snapshot is from 2019/20
2 November 2020
Mushroom marketing snapshot - May 2020
This Hort Innovation Mushroom Fund marketing update is from May 2020, with a particular focus on activities in light of COVID-19.
12 May 2020
Mushroom marketing snapshot 2018/19
This Hort Innovation Mushroom Fund marketing snapshot is from 2018/19
7 November 2019
Mushroom marketing snapshot may 2019
This Hort InnovationThis Mushroom Fund marketing snapshot is from May 2019
16 May 2019
Mushroom Fund 2018 edition 3
This Hort Innovation Mushroom Fund marketing snapshot is from September 2018
10 February 2019
Mushroom 2018 edition 2
This Hort Innovation Mushroom Fund marketing snapshot is from June, 2018
30 June 2018