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Marketing snapshot -May 2019

Publication date: 16 May 2019

As part of the Hort Innovation Mushroom Fund’s marketing program, the consumer-facing Australian Mushrooms website has been updated with a new look and feel as well as other important features.

The new website has been designed to be:

  • More intuitive for consumers so that they can find what they are looking for easily
  • Refreshed and inviting with a new look, revitalised content and improved page loading
  • Safe and secure to protect visitors to the site
  • Data driven to improve understanding of how consumers find and then use the website

You can have a look at the new website at


For any queries relating to the mushroom marketing program or specific information provided above, please email


These marketing activities are strategic levy investments in the Hort Innovation Mushroom Fund