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Marketing

Avocado export marketing snapshot 2023/24

Hort Innovation was responsible for investing the avocado marketing levy into a range of activities to drive awareness and consideration in 2023/24.

3 October 2024

Marketing

Avocado domestic marketing snapshot 2023/24

Hort Innovation was responsible for investing the avocado marketing levy into a range of activities to drive awareness and consideration in 2023/24.

2 October 2024

Ongoing project

Chemical residue report to support Australia’s Country Recognition Arrangement (CRA) with Indonesia (2024-2029) (MT24007)

Chemical residue report to support Australia’s Country Recognition Arrangement (CRA) with Indonesia (2024-2029) (MT24007)What is it all about? This project will provide a report of national residue testing data to the Department of Agriculture,

10 September 2024

Ongoing project

Avocado Best Practice Resource independent review (AV23021)

This project is independently reviewing the avocado industry’s Best Practice Resource (BPR) platform.

4 July 2024

Ongoing project

Developing a strategy for long-term sustainability of avocado production in Australia (AV23016)

This project is developing a comprehensive sustainability strategy for the Australian avocado industry.

21 June 2024

Completed project

Asia Fruit Logistica (AM24001)

Asia Fruit Logistica (AFL) 2024 welcomed over 13,000 visitors from more than 70 countries, showcasing innovative products and services from over 760 exhibitors. Australian participation shone under the Grown in Good Nature banner, with the levy-funded Australian Avocados campaign winning the ‘Marketing Campaign of the Year’ award for its impactful efforts across seven countries.

21 June 2024

Ongoing project

Improving avocado irrigation efficiency and effectiveness in Australia (AV23013)

The project is providing new irrigation management tools and knowledge to help Australian avocado growers improve productivity, quality and return on investment.

20 June 2024

Ongoing project

Industry level life cycle assessment (LCA) of Australian avocado production (AV23015)

This investment is conducting an environmental life cycle assessment of Australian avocado production, focusing on greenhouse gas (GHG) emissions (carbon footprint) and water use / water scarcity impacts (water footprint).

17 May 2024

Ongoing project

Workshop and roadmap for the way forward for irregular bearing (AV23014)

This project will deliver a plan for the Australian avocado industry to better manage irregular and alternate bearing, a significant challenge for growers.

23 April 2024