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Hort Innovation News and events Media Releases Hort Innovation set to share Aussie grower stories with the nation through new partnership with Ten's My Market Kitchen
Media Release

Hort Innovation set to share Aussie grower stories with the nation through new partnership with Ten's My Market Kitchen

Publication date: 25 June 2020

Hort Innovation is helping educate Australia on the wonders of Aussie horticulture and its value to the health and prosperity of Australia.

The research and development corporation for the horticulture industry is sponsoring Channel Ten’s My Market Kitchen to showcase grower stories, their produce and the research-driven innovations and practices that growers use on farm to deliver healthy, nutritious and sometimes unique fruit, vegetables, and nuts to plates and lunchboxes across Australia.

Examples of innovations and on farm practices audiences can expect to see include trial breeding sites for new varieties of custard apples, use of new technologies, treatment and prevention of diseases, and the value that industry leadership programs have provided to growers.  

My Market Kitchen will feature growers in 12 segments of the show, with the first segment appearing on Friday 26 June and the last in September.

The show visits growers on their farms, and we hear stories of their passion about growing the food many Australian’s eat every day.  

Each grower's produce is transformed into easy and delicious meals. The key nutrition benefits are highlighted, and Hort Innovation Research and Development Manager and Accredited Dietitian Jemma O’Hanlon inspires viewers showing them how easy it is to enjoy nature’s produce through a range of recipes highlighting more than 27 industries, from almonds through to vegetables.

Hort Innovation CEO Matt Brand said, “This is a strategic partnership because we want to build and re-enforce the connection between Australian consumers and their growers. It’s about connecting people with growers and the fresh produce that ends up on their plate, to enhance both physical and mental health.

It’s also a great chance to see Australian-led innovations and how growers use them on a day-to-day basis. We hope the end-result is that people want to eat more fruit, vegetables and nuts.”

Custard Apple Grower Daniel Jackson said, “I’m really excited to share our history and vision for custard apples with Australia, as well as hear from other growers and all that they do to produce the highest quality fruit, vegetables and nuts.

One of our projects funded through Hort Innovation include the custard apple elite varietal trial. We are trying to identify varieties that grow better than others. We are looking at different coloured or shaped fruit, seedless fruit, as well as nutrition and water development. We are sharing the information amongst growers, trying to identify what growers are doing differently.”

For more information, grower videos, research and development projects, and recipes go to

 More information:

Maria Stathis
Media and Public Affairs Manager
Contact details
0447 304 255 Send an email