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Growers My Market Kitchen

My Market Kitchen

Hort Innovation has partnered with My Market Kitchen to tell stories of Aussie growers, the food they produce and how this drives a healthy Australia

Ready for some culinary action? Hort Innovation has partnered with My Market Kitchen to tell stories of Aussie growers, the food they produce and how this drives a healthy and prosperous Australia. Keep reading to learn more about this exciting initiative or get more information here.


What is My Market Kitchen?

My Market Kitchen is a television program on free-to-air TV on the Channel 10 Network. It airs from 3.30pm – 4pm Monday to Friday, and on 10play.

The show marries fresh produce and food preparation, inspiring viewers to enjoy fresh produce every day across their meal and snacking occasions. The show’s audience ranges from mums, dads, families and the main grocery shopper, and the show has a strong rural audience. It is broadcast nationally on the metro Ten Network and the WIN Television Regional Network.

To get to know the program better, tune in daily at 3.30pm or anytime on 10play, and check out their website and social media channels on Facebook and Instagram.


Why did Hort Innovation partner with My Market Kitchen?

The purpose of the partnership is to create and broadcast engaging content to tell the stories of Aussie growers, the food they produce and how this drives a healthy Australia. Through this partnership, we will bring Aussie growers and their produce to life. The show will visit the growers on farm, allow them to tell their stories, talk about their passion for growing the food Australians love to eat, and discuss current Hort Innovation levy funded research and development investments and how they bring value to them.

Each episode will focus on transforming fruit, vegetables and nuts into easy and delicious meals, with horticulture products featuring as the hero of each of the recipes. Our Research and Development Manager and Accredited Dietitian Jemma O’Hanlon will inspire viewers to cook with and enjoy a range of Australian grown produce, highlighting researched based nutritional facts.  

It is also a way for Australian viewers to connect with our growers, to see the real faces and families behind the horticulture industry, and understand the passion they have for filling our plates with fresh and nutritious produce. 

As part of the partnership, Hort Innovation has secured 12 segments on the show. The first segment aired on 26 June.

If you miss a segment don’t worry – once aired they will be published on our website and shared on social media or can be found on Youtube.

 

A sneak peek at episode 3: Vegetables and middle eastern baked eggs 

In episode 3 of My Market Kitchen, Hort Innovation’s Research and Development Manager, Dietitian and Nutritionist Jemma O’Hanlon stops by Prahran markets to make a delicious winter warmer breakfast dish. We also visit Catherine Velisha of Velisha Farms and Carl Larsen of RMCG to explore all the employment and leadership opportunities available in the Australian horticulture and vegetable industries.

Find out more about this episode, watch the recording, get the recipe, check out the nutritional facts, and discover research projects relating to the vegetable industry and other featured produce here.  


Meet the grower featured in episode 3

Catherine Velisha – Werribee South, VIC

As Managing Director of Velisha Farms, Catherine Velisha oversees several Victorian growing operations as well as a packing facility in Werribee South, employing over 70 staff across all areas of vegetable production.

Following in her father’s footsteps, Catherine is the third-generation of her family to be involved in the horticulture industry. Veli Velisha was a vegetable grower who traded in the wholesale market until Catherine took over the reins of the family business in 2016 at just 31 years old. Since then, Catherine has managed to take the business to another level. In addition to the Werribee South operation which grows broccoli, cauliflower and iceberg lettuce, she has acquired land in Tatura in northern Victoria to grow zucchini in the summer and brassicas throughout winter and a farm in Caldermeade which produces bunch lines including spring onion, kale, coriander and parsley, as well as lettuce, celery and brassicas throughout the year.

Episodes

Click below for information on each episode episode, meet the grower, get the recipe, check out the nutritional facts, and discover research projects relating to the featured produce.

In this episode of My Market Kitchen, Hort Innovation’s Research and Development Manager, Dietitian and Nutritionist Jemma O’Hanlon stepped into the studio at Prahran Markets to show Australians how to cook with custard apples and a range of Australian horticulture produce. Jemma creates a tropical immunity smoothie bowl packed with nutrients and travels to meet custard apple grower Daniel Jackson from the Glasshouse Mountains in South East Queensland.

Visit the page to get more information, watch the episode, meet the grower, get the recipe, check out the nutritional facts, and discover research projects relating to the featured produce.

In episode 2 of My Market Kitchen, Hort Innovation’s Research and Development Manager, Dietitian and Nutritionist Jemma O’Hanlon heads to Prahran markets to make a delicious beetroot hummus with homemade flatbread and vegetable crudités. We travel to sunny Queensland to speak with David Parker from Boomaroo Nurseries and Andrew Dewar of Pilton Valley Produce to learn about where we get our fresh produce from and the process it goes through to get to our plates.

Find out more about this episode, get the recipe, check out the nutritional facts, and discover research projects relating to the vegetable and nursery industry and other featured produce here

In episode 3 of My Market Kitchen, Hort Innovation’s Research and Development Manager, Dietitian and Nutritionist Jemma O’Hanlon stops by Prahran markets to make a delicious winter warmer breakfast dish. We also visit Catherine Velisha of Velisha Farms and Carl Larsen of RMCG to explore all the employment and leadership opportunities available in the Australian horticulture and vegetable industries.

Find out more about this episode, watch the recording, get the recipe, check out the nutritional facts, and discover research projects relating to the vegetable industry other featured produce here.  

Have a question?

We’ll be updating this page with more episodes as they go to air, and will be circulating updates on My Market Kitchen in our monthly Growing Innovation newsletter (if you’re not currently subscribed, sign up here).

If you still have a question, you can also reach out to the Hort Innovation communications team at communications@horticulture.com.au or talk to your Industry Strategic Partner, whose details can be found here.