What was it all about?

This investment helped establish a strong pathway for the Australian summerfruit industry to export. Among its activities, it was tasked with running a pilot program of supply chains for Australian summerfruit into China, and delivered learnings from these to all potential parties in the supply chain.

In addition, the project helped lead the summerfruit industry’s export initiatives in other international markets, including through trade shows in Hong Kong, Singapore and the Middle East. It worked in collaboration with the project In-market insights and emergency planning (delivered by KPMG and also designated SF17000), which also supported the development of other existing markets and new market access.