Completed project
Market potential for value added peach, nectarine, plum and apricot product (SF13000)
Publication date: September 17, 2014
Delivery Partner: Montague Fresh
This project investigated the viability of investing in the production and marketing of fresh summerfruit juice in Australia to add value to product that is otherwise discarded.
The market for fresh summerfruit is under supply pressure, heavily driven by the volume of less than optimal retail grade fruit, typically downgraded due to visual defects. Other distribution options for this fruit would assist in raising grower returns, juicing being one possibility.
The study team mapped the overall juice market in Australia, including distribution channels, the volume of juice they supply and what is necessary for juice suppliers to access them. It also analysed the current landscape in the Australian juice market and the relationship between juice products attributes and value.
Key findings:
There are various pathways to market for independent juice suppliers, with options to suit different supply volumes.
This project was a strategic levy investment in the Hort Innovation Summerfruit Fund
© 2026 Horticulture Innovation Australia Limited.
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