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Ongoing project

Raspberry and blackberry consumer insights research (RB18000)

Key research provider: Fiftyfive5

What's it all about?

Beginning in February 2019, this investment is undertaking research to deliver insights around raspberry and blackberry consumers. This information will be available to inform growers and other participants in the berry value chain about consumer perceptions and expectations when it comes to berries, as well as their triggers and barriers to purchasing. The insights will also feed into future Hort Innovation Raspberry and Blackberry Fund marketing activities.

Related levy funds
Details

This project is a strategic levy investment in the Hort Innovation Raspberry and Blackberry Fund