Raspberry and blackberry consumer insights research (RB18000)
What's it all about?
Beginning in February 2019, this investment is undertaking research to deliver insights around raspberry and blackberry consumers. This information will be available to inform growers and other participants in the berry value chain about consumer perceptions and expectations when it comes to berries, as well as their triggers and barriers to purchasing. The insights will also feed into future Hort Innovation Raspberry and Blackberry Fund marketing activities.
This project is a strategic levy investment in the Hort Innovation Raspberry and Blackberry Fund