Potato Tracker - consumer and market research for the fresh potato industry (PT13015)
What was it all about?
This project ran from 2014 to 2015 to investigate…
- Consumer purchase and consumption habits
- Perceptions of value
- Any changes in consumer behaviour including triggers, barriers and needs.
The team also summarised news and innovation from around the world and identified opportunities for the Australian market.
The outputs from the project included Potato Tracker reports, publications and articles, an Interactive Research Tool and presentations at grower workshops.
The reports allowed for widespread distribution of the content, while workshops provided in-depth feedback on stakeholders’ requirements for the research.
The project results identified three key barriers for consumers purchasing potatoes in Australia, which can be addressed…
- Diet and health concerns
- A perception of limited meal occasions
- A lack of potato variety knowledge and therefore limited understanding of how to cook with different varieties of potatoes to increase consumption.
Access the year’s worth of Potato Tracker reports below…
- Potato Tracker Wave 1 report (Sept 2014)
- Potato Tracker Wave 2 report (Oct 2014)
- Potato Tracker Wave 3 report (Nov 2014)
- Potato Tracker Wave 4 report (Dec 2014)
- Potato Tracker Wave 5 report (Jan 2015)
- Potato Tracker Wave 6 report (Feb 2015)
- Potato Tracker Wave 7 report (Mar 2015)
- Potato Tracker Wave 8 report (Apr 2015)
- Potato Tracker Wave 9 report (May 2015)
- Potato Tracker Wave 10 report (Jun 2015)
- Potato Tracker Wave 11 report (Jul 2015)
- Potato Tracker Wave 12 report (Aug 2015)
This project has been funded by Hort Innovation
Copyright © Horticulture Innovation Australia Limited 2015. The Final Research Report (in part or as whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation (except as may be permitted under the Copyright Act 1968 (Cth)).