Completed project
Potato Tracker - consumer and market research for the fresh potato industry (PT13015)
Publication date: November 1, 2015
Delivery Partner: Colmar Brunton
This project ran from 2014 to 2015 to investigate…
The team also summarised news and innovation from around the world and identified opportunities for the Australian market.
The outputs from the project included Potato Tracker reports, publications and articles, an Interactive Research Tool and presentations at grower workshops.
The reports allowed for widespread distribution of the content, while workshops provided in-depth feedback on stakeholders’ requirements for the research.
The project results identified three key barriers for consumers purchasing potatoes in Australia, which can be addressed…
Access the year’s worth of Potato Tracker reports below…
This project was a strategic levy investment in the Hort Innovation Potato - Fresh and Potato - Processing Funds
© 2026 Horticulture Innovation Australia Limited.
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