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Completed project

Potato Tracker - consumer and market research for the fresh potato industry (PT13015)

Key research provider: Colmar Brunton
Publication date: Monday, November 2, 2015

What was it all about?

This project ran from 2014 to 2015 to investigate…

  • Consumer purchase and consumption habits
  • Perceptions of value
  • Any changes in consumer behaviour including triggers, barriers and needs.

The team also summarised news and innovation from around the world and identified opportunities for the Australian market.

The outputs from the project included Potato Tracker reports, publications and articles, an Interactive Research Tool and presentations at grower workshops.

The reports allowed for widespread distribution of the content, while workshops provided in-depth feedback on stakeholders’ requirements for the research.

The project results identified three key barriers for consumers purchasing potatoes in Australia, which can be addressed…

  • Diet and health concerns
  • A perception of limited meal occasions
  • A lack of potato variety knowledge and therefore limited understanding of how to cook with different varieties of potatoes to increase consumption.


Access the year’s worth of Potato Tracker reports below…



Funding statement:
This project has been funded by Hort Innovation

Copyright © Horticulture Innovation Australia Limited 2015. The Final Research Report (in part or as whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation (except as may be permitted under the Copyright Act 1968 (Cth)).