Naturally Nutritious (HN15001)
What’s it all about?
This project is providing initial research into the development of innovative appealing products that are nutrient-dense, can be differentiated in the marketplace, and are visually attractive and flavoursome. It is also exploring consumer behaviour by gaining understanding on demand, preference and risks.
This project focuses on the following research areas:
- Screening of germplasm and ‘exploratory bioprospecting’ for nutrition-enhanced products to create nutrient-dense fruits, vegetables and nuts
- Building the evidence base for the nutritional benefits of fresh produce
- Identifying nutritional value decline in the supply chain and means of preserving nutritional content to point of consumption.
As an example, one of the products being developed through the Naturally Nutritious project is new purple sweetcorn with high levels of specific phytonutrients for human health. Watch the video below: